Privacy Policy
Privacy Policy
Last updated: 1 September 2026
At Vale Ro, we respect your privacy and are committed to protecting the personal information you share with us when visiting this website, contacting us, or purchasing an artwork.
This Privacy Policy explains what personal data we collect, how and why we use it, how it may be shared with third-party service providers, and the rights you have in relation to your personal data.
1. Data Controller
The person responsible for the processing of personal data collected through this website is:
Valeria Ro / Valeria Rodríguez Oré
Carrer de Castellbell 2
Sant Andreu, 08030 Barcelona, Spain
Email: info@vale-ro.com
Tax Identification Number (NIF/NIE): Z0159853P
For any questions regarding the processing of your personal data or this Privacy Policy, you may contact us at info@vale-ro.com.
2. Personal Data We Collect
The personal data we collect depends on how you interact with the website.
When you contact us
If you use the contact form or contact Vale Ro directly, we may collect:
First name
Last name
Email address
Subject or nature of your enquiry
Message and any other information you choose to provide
This information may be provided voluntarily when enquiring about an artwork, exhibition, commission, collaboration, or other aspect of Valeria Rodríguez Oré's artistic practice.
When you purchase an artwork
When you place an order through the Shop, we may collect information necessary to process and fulfil your purchase, including:
Full name
Billing address
Shipping address
Email address
Order details and purchase history
Transaction and payment-related information
Information required for shipping, delivery and customs procedures, where applicable
Payment card details are processed directly by the relevant payment provider and are not stored by Vale Ro.
Information collected automatically
When you visit the website, certain technical information may be collected automatically through cookies and similar technologies. Depending on the website's configuration, this may include information such as:
IP address
Browser and device information
Website usage and interaction data
Pages visited and referring pages
Approximate geographic information derived from technical data
The specific cookies and technologies used on this website are described in our Cookie Policy.
3. How We Use Personal Data
Personal data may be used for the following purposes:
To respond to enquiries submitted through the contact form;
To communicate with you regarding artworks, commissions, collaborations or other enquiries;
To process and fulfil orders;
To manage shipping and delivery;
To communicate with customers regarding their orders;
To process payments through the relevant payment providers;
To provide customer service and respond to requests;
To manage returns, refunds or issues relating to an order;
To comply with applicable legal, tax, accounting and consumer-protection obligations;
To maintain the security and functionality of the website;
To prevent fraud, misuse or unauthorised activity;
To improve the website, Shop and overall user experience, where applicable and permitted by law.
Personal data submitted through the contact form will not be used for marketing communications unless the user has separately provided the appropriate consent where required.
4. Legal Basis for Processing
Depending on the circumstances, Vale Ro processes personal data on one or more of the following legal bases:
Performance of a contract
Where processing is necessary to process, manage and fulfil an artwork purchase or other contractual relationship.Pre-contractual measures
Where processing is necessary to respond to an enquiry or take steps at the request of a prospective customer before entering into a contract, including enquiries regarding commissions.Legal obligations
Where processing is necessary to comply with applicable legal, tax, accounting, consumer-protection or other regulatory obligations.Legitimate interests
Where processing is necessary for legitimate interests such as maintaining the security and functionality of the website, preventing fraud or misuse, managing customer relationships and improving the services provided, provided that these interests do not override the individual's rights and freedoms.Consent
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
5. Payment Services
Payments made through the Shop are processed through the payment services available at checkout, which may include Stripe, PayPal and Squarespace Payments.
Payment providers may collect and process payment and transaction information in accordance with their own privacy policies and applicable data protection legislation.
Vale Ro does not directly store full payment-card information.
6. Shipping and Order Fulfilment
To fulfil purchases, certain personal information may be shared with shipping and logistics providers where necessary to prepare, dispatch and deliver an order.
Vale Ro may use Shippo or other shipping and logistics services to manage shipping labels, delivery information and tracking.
Information shared for these purposes is limited to what is reasonably necessary to fullfil the relevant order.
7. Third-Party Service Providers
The website and Shop may rely on third-party service providers to provide technical, payment, shipping, hosting, analytics and other services necessary for their operation.
These providers may include:
Squarespace, for website hosting and ecommerce functionality;
Stripe, PayPal and/or Squarespace Payments, for payment processing;
Shippo, for shipping and logistics management;
Other service providers that may be integrated into the website from time to time.
Where these providers process personal data on behalf of Vale Ro, appropriate contractual and organisational measures will be used as required by applicable data protection legislation.
Third-party providers may also process certain information as independent data controllers under their own privacy policies.
8. International Data Transfers
Some third-party service providers used by the website may process personal data outside the European Economic Area (EEA).
Where personal data is transferred internationally, Vale Ro will rely on an appropriate legal mechanism recognised under applicable data protection legislation, such as an adequacy decision or appropriate safeguards.
9. Data Retention
Personal data will only be retained for as long as necessary to fulfil the purposes for which it was collected.
Certain information may need to be retained for longer periods where required by applicable legal, tax, accounting, consumer-protection or other regulatory obligations, or where necessary to establish, exercise or defend legal claims.
When personal data is no longer required, it will be securely deleted or anonymised where appropriate.
10. Your Data Protection Rights
Under applicable data protection legislation, you may have the right to:
Request access to your personal data;
Request correction of inaccurate or incomplete personal data;
Request deletion of your personal data where legally applicable;
Request restriction of processing;
Object to certain processing activities;
Request portability of your personal data where applicable;
Withdraw consent where processing is based on consent.
To exercise any of these rights, please contact:
We may request sufficient information to verify your identity before processing a request.
You also have the right to lodge a complaint with the competent data protection supervisory authority if you believe that your personal data has been processed unlawfully.
For Vale Ro, the relevant supervisory authority in Spain is the:
Spanish Data Protection Agency (Agencia Española de Protección de Datos — AEPD).
11. Cookies and Similar Technologies
This website may use cookies and similar technologies that are necessary for its operation and, where applicable, for analytics or other purposes.
Where required by applicable law, non-essential cookies will only be activated after the visitor has provided the relevant consent.
For information about the cookies used on this website, their purposes and how to manage your preferences, please see our Cookie Policy.
12. Data Security
Vale Ro takes reasonable technical and organisational measures to protect personal data against unauthorised access, loss, alteration, disclosure or destruction.
However, no method of transmission or storage over the internet can be guaranteed to be completely secure.
13. Children's Privacy
This website is intended for a general audience and is not directed specifically at children.
Vale Ro does not knowingly collect personal data from children where such collection is not permitted by applicable law.
If you believe that a child has provided personal data through this website without appropriate consent, please contact info@vale-ro.com.
14. Links to Third-Party Websites
This website may contain links to external websites, platforms or services that are not operated by Vale Ro.
Vale Ro is not responsible for the privacy practices, content or security of third-party websites.
We recommend reviewing the privacy policies of any external websites before providing them with personal information.
15. Changes to this Privacy Policy
This Privacy Policy may be updated from time to time to reflect changes to the website, the services provided by Vale Ro, applicable legislation or the way personal data is processed.
Any updated version will be published on this page with the corresponding “Last updated” date.
Last updated: 1 September 2026